We are now bringing property level websites and direct bookings to Choice franchisees across the United States. Choice’s wide-scale support of our platform confirms our mission to enable properties around the globe to connect directly with their guests. Every hotel deserves that direct connection. We are proud to be the industry trailblazer in providing innovative and cost-effective digital marketing technology for thousands of properties around the world.
Read the press release at ChoiceHotels.com.
The Sleep Inn & Suites in Colby, Kansas is one of the first Choice franchisees to start their digital marketing adventure with buuteeq. Visit www.sleepinncolby.com to see their new web presence in action, and enjoy a gallery of website screenshots below.
Richard and Nanae Fralick are the owners of All Dream Cottages & Kingfish Inn in Orcas Island, WA. They have been using buuteeq’s cloud DMS since February 2013 and wanted to share the following about their experience so far.
Working with buuteeq.com is one of the most enjoyable and enlightening experiences of our (long—singularly and collectively) lives. It is a real privilege to work with a collection (they call themselves a “tribe”) of young people, all focused singularly on the improvement of our website and by extension our bottom line.
We were first approached by an energetic young man, clearly born to sell with an enthusiasm for the product he was selling authentic and contagious. More important, Tyler knew his product and while spirited, he was willing to slow down to explain even (probably to him and most of his generation) the most rudimentary questions about the changing nature of internet marketing and fundamentals of good web design. Once on board, we were greeted by Roberto, polite and, again patient and consistently cheerful. He plays the role of general manager. He got us started and will continue to help us.
Working with Colleen is a real delight. She listens, and in a very short time incorporates our concepts as well as our style into the end product. We were amazed by what she had seized from our old website and were quite frankly, both surprised and blown away by her first prototype. She got that “not blue, not gray, never purple and seemingly casual but sophisticated” shade of blue on her very first try. Of course, after speaking to her, our expectations were high but her sense of color and design far surpassed anything we had hoped for. Thanks to her, we have a beautiful website.
And we had a smooth transition from our old website to new with the help of Robert. His response time, too, is amazing. Matt, who is to be our coach as we take over and add content to our new website, too, is knowledgeable, patient and has a talent for teaching. We appreciate buuteeq’s prescience in this arena. It is truly assuring to have a “coach” assigned to us, to know that help is there when we need it. They also have an on-line help option. While we have only used this help option on the website but once, we think it worthy of mention that the question response time came minutes after.
Although quite willing to share their playful side, each member of our “tribe” is undeniably professional and we are constantly impressed by their punctuality. We believe that time is a valuable commodity and we appreciate that when they say they will call at 4:00, by golly, they do.
We are also very impressed by the BackOffice analytics. Our entire team has been especially patient in explaining the terminology and the significance of the numbers we see. We now feel like we are members of a technically savvy group that can enter into discussions about LOOKS rather than VISITS and impress our friends with our fantastic Bounce Rate! We are not bouncing as high and that is good, right?
Lest we should forget to mention, the software itself is truly amazing. It is intuitive and improvements are continuing to be made. The most recently launched programing aids are great. They will help make our websites more dynamic and interesting. We like that the company is young, is evolving and willing to share new technology with their customers (namely us!). We recommend the software and the company without reservation. Management is lucky to have such a dedicated and talented team of workers. Having said that, we are also experienced enough to understand that it takes a lot of work to be so “lucky.”
MGM succeeds with early digital marketing as seen on
MGM Ho Tram creates phenomenal online awareness through early digital marketing well before the official opening of its new resort.
MGM Ho Tram creates phenomenal online awareness through early digital
MGM Ho Tram understands the importance of early online marketing
MGM Resorts International is one of the world’s leading companies with highly desirable brands in gaming, hospitality and entertainment. Each of MGM’s properties is renowned for providing quality entertainment, luxurious facilities and exceptional customer service.
With the launch of the Ho Tram Beach Casino and Resort website, MGM wanted to ensure that awareness and excitement for the newest addition to their portfolio built well in advance of its opening.
The Ho Tram is taking advantage of buuteeq’s full Cloud DMS offering, which includes: a content management system for marketing assets; developing and publishing the property’s Web, mobile and social sites; streamlined content publishing to external booking sites; SEO optimization, detailed online marketing analysis reports and more.
Within two months of deployment, there were more than 5,000 daily unique visitors to the hotel’s online properties, and by November 2012, traffic was consistently hitting 10,000 daily unique visitors and is continuing to climb.
This activity put the Ho Tram well ahead of the awareness curve for its upcoming opening, which in turn helped drive crucial early bookings.
buuteeq’s digital infrastructure supports massive spikes in online visitors
In February 2013, another awareness campaign for the resort was launched to create buzz for the impending opening. A video was posted to YouTube which garnered over 4M visits to the hotel website over a 4 day period.
During this time, MGM Grand Ho Tram website continued to book reservations for a hotel that hadn’t yet opened.
Visitors peaked at 1.6M a day for three days. buuteeq’s Cloud DMS continued business uninterrupted; the platform continued to support over 4000+ hotel websites around the world.
MGM succeeds with early digital marketing as seen on
Just Another Day in Woodstock! as seen on
She looked up the street at an approaching rickshaw, a two-wheeled vehicle pulled by a human runner, and there to her amazement, swinging in the ‘hemp hammock’ seat was Woody Harrelson. Just another day in Woodstock. Welcome to The Wild Rose Inn, and meet Marti Ladd!
Her roots in the hospitality industry go back to Russia in the1800‘s making her a ﬁfth generation innkeeper. After a successful career in costume and set design, she began renovating old homes for re-sale and eventually purchased an 1898 Victorian farmhouse that would become the The Wild Rose Inn.
Beginning in 1998, a crew of twelve carpenters labored to restore the glorious Victorian aesthetic. In it’s current incarnation the house is beautifully decorated with porches, pergolas, ﬂowering gardens, koi pond, and vintage craftsmanship throughout.
I asked Marti what the differences are between a typical hotel and a B&B establishment, and what an educated consumer should know.
During one of her rare breaks between house chores and greeting guests, she told me, “Here at The Rose there’s not such a distinction between customer and family member. And, it is much more informal than staying at a chain hotel”.
As an example, Marti shared a story that richly illustrated her approach.
“A young couple was having a bit of an argument in their room. Fortunately, the other guests had already left for the day, but the disturbance echoed though the house.
“When they surfaced, I asked them to sit down for some food. And then asked for a small favor: would they be willing to put their quarrel on hold, and take a walk to the nearby waterfalls. An hour later they returned, hand- in-hand, smiling and disappeared back into their room. Peace and love resumed it’s natural course for the weekend”.
“The intimate space created here allows interactions like this to take place,” she explained.
“At a hotel, that would be considered outside of professional conduct. It’s a sad truth, but being overly professional can keep us from nurturing guests as real people.”
Woodstock, N.Y. is famous as a community of artists. So it’s not surprising that the hallways of The Wild Rose Inn are lined with autographed photos of celebrated guests. Cassandra Wilson, Arlo Guthrie, Jefferson Starship, are regular visitors. Ethan Hawke pops in from time to time. The list is long and colorful. This mix of personalities is part of the fun for all the guests who may just stumble upon a famous face at breakfast. But for Marti the satisfaction comes from offering rest for the weary, and comfort for all. She states, “Every picture on the wall is a story or a song. That’s what keeps me in love with being an innkeeper.”
The reputation of The Wild Rose Inn has grown steadily in fourteen years, and she has established a hard-core clientele of repeat customers. The buuteeq digital marketing system is a new tool that she expects will bring the Inn even greater success and brand identity.
“The website is great, full of content and outstanding photography. buuteeq’s system is really turning lookers into buyers!”
Just Another Day in Woodstock! as seen on
Blue Monkey Hotel- Hotel Mono Azul as seen on
In the last 3 months, I have had the wonderful opportunity to work with Scott, Chip and Jennifer from the Blue Monkey Hotel- Mono Azul to launch their buuteeq Digital Marketing System.
Scott had some interesting things to say about his web presence before and after buuteeq:
We have always had great recommendations in Lonely Planet, Fodor’s, and other guidebooks but we were slow to adapt to the online world and before we found buuteeq our hotel’s website reflected that. We own a 30 room hotel in Manuel Antonio- Costa Rica’s premiere destination- and we were greatly behind in establishing our presence and moving our business online.
One of the most important things that Scott had told me was that he needed his website to tell a story. As a film director and documentary filmmaker based in Los Angeles, Scott has worked to direct promotional videos for Intel, the Magic Johnson Foundation, and the Ford Motor Company. He is a natural, and professional storyteller.
With the buuteeq DMS, Scott was interested in getting a customized website while maintaini
ng his unique brand. After many revisions, Scott and his family decided to show case their unique location near the rain forest and beautiful ocean.
For me, one of the most challenging aspects in working with Scott was in accommodating to their busy schedules. Like many of our clients, Scott, Jennifer, and Chip are not only entrepreneurs and business people, they also manage the Blue Bayan Bed and Breakfast, and Kids Saving the Rainforest, a nonprofit organization.
Today, Kids Saving the Rainforest operates a gift store, an education center, and a wildlife sanctuary that houses injured rain forest animals including five species of primates. With so many obligations and businesses to run, time is literally money for Scot, Jennifer, and Chip. With buuteeq, the three impressive people have been saving time and money by managing three marketing channels at once using the Cloud DMS.
buuteeq customers get a custom-designed and high performing website, mobile site, and Facebook app that all help in communicating and reaching out to current and prospective guests.
Even after you’ve launched your buuteeq Digital Marketing System, your relationship with buuteeq doesn’t end there. Here at buuteeq, we believe that a large part of our goal in saving customers’ time is in education. We continue to engage, even after a customer has gone live, to check in with them in order to discuss ways to improve their performance, collaborate on analyzing their 360 Analytics, and to share system enhancement features. When I called Scott, Jennifer, and Chip to follow up, this is what they had to say:
“We are so happy with the results and feel that we are in good hands. We have received a lot of great feedback on the site from our guests and feel proud about the way our hotel is presented and explained. The BackOffice is easy to use and manipulate and for the first time in history, we have a good sense of web traffic and conversion rate.”
Thank you to Scott, Jennifer, and Chip for sharing their success with buuteeq. I am looking forward to speaking with everyone again next month.
Blue Monkey Hotel- Hotel Mono Azul as seen on
I had the pleasure of visiting an absolutely lovely pair of luxury boutique properties in Spain’s southern Andalusia region that are owned and managed by a family with a long tradition in the Seville region. I must preface this post by noting that it will be impossible through photography here, or elaborate prose, to capture just how wonderful each of these properties is–they must be visited to be fully appreciated!
First I visited the Hacienda de San Rafael, , a (still operating as a sunflower) family farm that has been converted into a gem of a off-the-beaten-path yet still-near-everything luxurious retreat with a mixture of uniquely decorated rooms, casitas, and (soon to open) ultra-plush private villas. I was particularly impressed with the unique decor and vibe in each of the “stable rooms” that surround a central courtyard, originally a horse stable. The common living room and dinning rooms are lovely and filled with unique art pieces and cultural accents from the farming community and Andalusian environs. In addition to the luxurious rooms there are private casita style rooms that surround a private pool (as if the principal pool courtyard was not already exclusive-icious enough), and i had the chance to do a construction walk-through of some amazing full blown private villas (eg: square footage of most homes) which are coming online later this summer and will offer the next tier of space/comfort/privacy with expansive views out all windows of the countryside and dashing contrast with the blue sky that abounds.
After an extensive walk-through and sucking in of the energy/good-vibes (along with chatting up some of the guests that were chilling by the pool and reading their novels in the living room) we had a A-Z chat about various local hospitality market dynamics, European luxury travel trends, and the fascinating history of the Hacienda with the owner operators Anthony and Patrick. They have been running the property for nearly 20 years and have taken the project from a rustic raw product into an ever manicured and elegantly appointed gem. The surrounding landscape and gardens are absolutely impeccable, as is the service and personalized attention that they offer guests (i got to overhear several “aha” moments as various guests-staff interactions took place around spa, tour, dinning, and gin-tonic moments.
After our tapas and beers we took the 45 minute drive into Seville and made our way to the sister property Corral del Rey, which is hidden (charmingly) along one of the many narrow winding streets of the Santa Cruz (historical city center) neighborhood. The Corral offers the “ultra plush” yet understated charms of fine art decor, craftsman tile/brick and carpentry details throughout, and the “this is why i came to Seville/Spain” unique interior architecture replete with interior narrow sky-wells, rooftop terraces, and my favorite–a “cave” basement that is outfitted for private parties and entertains weekly Flamenco showings in the most intimate/close-quarter setting imaginable.
We are thrilled to be supporting these two properties with our Cloud DMS solution for online marketing, and based on their particular charms and some of the unique needs and opportunities in the european luxury market, we are planning to add quite a few new bells and whistles to our platform to push things up a notch (we need to keep up with such amazing on-property and in-room service!) Thank you Patrick and Anthony for hosting me, i returned from my visit completely energized (“psyched” as we say in the USA) and i now have a new high-mark in my mind when I think “luxury boutique” or “magical Seville”! Gracias.