May 2013
21 posts
5 tags
Nosso Primeiro Barco Hotel
Nosso Primeiro Barco Hotel as seen on Está no ar o site do primeiro barco hotel no Brasil a trabalhar com o sistema buuteeq. É o Babilônia, uma hospedagem flutante que leva os hóspedes a passeios pelos rios do Pantanal Norte, no Mato Grosso. “Posso dizer que tenho ótimas expectativas”, disse Fausto, proprietário do hotel, sobre o começo do relacionamento com buuteeq.
Nosso Primeiro Barco Hotel...
6 tags
Penguin 2.0 Launched Yesterday
Penguin 2.0 Launched Yesterday as seen on BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize websites that practice spammy SEO techniques to manipulate Google’s search engine results in their own favor. Techniques that received penalties included exact-match anchor text, exact-match domain names, general...
5 tags
Free Whitepaper – Hotel Booking Engines
Free Whitepaper – Hotel Booking Engines as seen on Securing online reservations for hotels is a complicated process.
It must take into consideration various currencies, languages, locations, taxes, pre-existing financial arrangements, pre-sold inventory, various inventory distributors, and more. Getting an online booking engine set-up so that hoteliers can accept direct bookings has traditionally...
6 tags
Content Marketing for Hotels
Content Marketing for Hotels as seen on
How to produce compelling content that can put your hotel in the spotlight.
Content marketing is quickly becoming a tired buzz-word in the SEO community. It is such a popular topic because it is one of the only SEO strategies that works well and is unlikely to be penalized by Google in the future. Despite being a buzz-word, content marketing is something...
4 tags
Must-read Monday: News You May Have Missed
Must-read Monday: News You May Have Missed as seen on
Google+ updates include a new image-focused design that resembles Pinterest and Facebook.
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful.
Here are the must-read articles you may have missed last week:
1) Google+ Redesign Looks...
4 tags
Facebook es la Red Social más Usada para Planear...
Facebook es la Red Social más Usada para Planear Viajes as seen on Facebook es la red social más consultada por turistas para planificar viajes. Esa fue la conclusión de la encuesta realizada por TripAdvisor a viajeros de todo el mundo. De las 15.000 personas consultadas, el 76% dijo haber ocupado esta popular red social para realizar búsquedas de destinos turísticos.
De los usuarios de...
8 tags
Top 5 Hotel SEO Mistakes
Top 5 Hotel SEO Mistakes as seen on Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order:
1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a franchise or brand page, is enough. But clearly,...
3 tags
Facebook é Rede Social Mais Usada para Planejar...
Facebook é Rede Social Mais Usada para Planejar Viagens as seen on O Facebook é a rede social mais consultada por turistas para planejar viagens. Essa foi a conclusão da pesquisa feita pela TripAdvisor com viajantes do mundo inteiro. Das 15.000 pessoas escutadas, 76% disseram ter usado essa mídia social para buscar informações de destinos turísticos.
Dos usuários que optaram pelo Facebook para...
4 tags
Must-read Monday: News You May Have Missed
Must-read Monday: News You May Have Missed as seen on
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful.
Here are the must-read articles you may have missed last week:
1) buuteeq Teams Up with Choice Hotels International
2) Snickers Catches Bad Spellers With Smart Google Ads
...
5 tags
Google Travel Marketing Manager Rob Torres on...
Google Travel Marketing Manager Rob Torres on Hotel Finder as seen on Last Friday, buuteeq was honored to have Rob Torres, Google’s Travel Marketing Manager, speak at length about Google Hotel Finder, Google+, Google Glass, and a number of other Google topics.
He took a lively Q&A from interested buuteeq employees, revealing some interesting tid-bits:
Google has no plans to give hoteliers...
5 tags
Short Interview with CEO Forest Key
Short Interview with CEO Forest Key as seen on In this short video by Concur Technologies, buuteeq CEO and founder Forest Key explains the value of buuteeq.
Learn exactly what Forest set out to do when he founded buuteeq–to change and improve the user experience of travel, while simultaneously giving hoteliers back their direct bookings.
“We help independent hotels and chains directly market...
5 tags
buuteeq in the News!
buuteeq in the News! as seen on Last night we were featured in Seattle’s local King 5 news, as a finalist in GeekWire’s 2013 awards for ‘Perk of the Year’. See the coverage below. Trotamundo is the name of the employee perk we give to encourage travel and talk with hoteliers. buuteeq will help pay for an employee’s vacation, to anywhere in the world!
buuteeq is hiring! Learn more about our...
4 tags
Choice Hotels International y buuteeq se asocian
Choice Hotels International y buuteeq se asocian as seen on
5.000 hoteles franquiciados en los Estados Unidos podrán aprovechar los beneficios de la plataforma digital de buuteeq, que potencia la presencia del hotel en internet e incrementa las reservas directas realizadas a través de la web.
La cadena Choice Hotels International, una de las más grandes franquiciadoras hoteleras del mundo,...
4 tags
“Reservas por internet crescem cada vez mais”, diz...
“Reservas por internet crescem cada vez mais”, diz presidente da ABIH as seen on
O presidente da Associação Brasileira da Indústria de Hotéis, Enrico Fermi, fala com buuteeq sobre a importância da rede hoteleira estar bem estruturada na internet
Hotéis que possuem um sistema digital eficaz, com site atrativo capaz de gerar mais reservas online e adaptado a smartphones estão à frente da...
5 tags
Free Whitepaper – Customer Acquisition Channels...
Free Whitepaper – Customer Acquisition Channels for Hotels as seen on There was once a time when hotel marketing focused on brochures, newspaper listings, magazine ads, banners, and lots of printed paper. Things have changed, and print media is less effective at driving new bookings as it once was. Today, it can be hard for hoteliers to learn how to acquire new guests aside from turning on a...
3 tags
Choice Hotels International e buuteeq iniciam...
Choice Hotels International e buuteeq iniciam parceria as seen on
5.000 hotéis franqueados nos Estados Unidos poderão trabalhar com os benefícios da plataforma digital de buuteeq, que potencializa a presença do hotel na internet e aumenta as reservas diretas feitas online
A rede Choice Hotels International, uma das maiores franqueadoras hoteleiras do mundo, anunciou esta semana uma parceria com...
5 tags
buuteeq Partners with Choice Hotels International
buuteeq Partners with Choice Hotels International as seen on Today we announced a new partnership between buuteeq and Choice Hotels!
We are now bringing property level websites and direct bookings to Choice franchisees across the United States. Choice’s wide-scale support of our platform confirms our mission to enable properties around the globe to connect directly with their guests. Every hotel...
4 tags
Must-read Monday: News You May Have Missed
Must-read Monday: News You May Have Missed as seen on
We’re excited to introduce a new series on the buuteeq blog: Must-read Monday! Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful.
Here are the must-read articles you may have missed last week:
1) WordPress is Nipping at Your...
7 tags
Agencies vs. SaaS
Agencies vs. SaaS as seen on Buying a website is expensive, outdated, and even dangerous. Buying project based web services or static software is the way of the past, and is already being usurped by software as a service, which is cheaper, up-to-date, and more secure—simply more efficient.
Think of software subscriptions like your home utilities—a concept I covered to some extend in my previous...
5 tags
3-Step Guide to Google Hotel Finder
3-Step Guide to Google Hotel Finder as seen on Google Hotel finder is an untested but intriguing new marketing channel. Already, online travel agencies are lining up to secure promoted advertisement slots for you hotel, decreasing you profits even further. It’s possible for hotels to work directly with Google to bid on their own property’s listing, but the process is complicated and potentially...
5 tags
Webinar: Best Practices for Showcasing Your...
Webinar: Best Practices for Showcasing Your Independent Hotel as seen on Last week we co-hosted a very successful joint webinar with our friends at Revinate. During this hour long session we identified key features that every hotel website needs to have to drive direct bookings, why featuring negative reviews on your site will help your business, and much more. For those unable to attend, here is...
April 2013
33 posts
4 tags
El nuevo enfoque de Facebook: un beneficio para su...
El nuevo enfoque de Facebook: un beneficio para su hotel as seen on Facebook presenta el mayor cambio en años, con una nueva imagen y enfoque en las fotografías y una experiencia consistente en los dispositivos móviles, tablests y web. Esto es una noticia increíble para los hoteles, ya que repentinamente hay más espacio para compartir historias ricas y atractivas sobre su propiedad.
Lo primero...
7 tags
Prepare Your Hotel for Penguin 2.0
Prepare Your Hotel for Penguin 2.0 as seen on Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is looming on the horizon. Now is the time hotel marketers must make changes to their website SEO to prevent any penalties that might be levied by Penguin 2.0. While no one knows for certain what will be in Google’s...
5 tags
A Hotelier’s Guide to Google Webmaster Tools
A Hotelier’s Guide to Google Webmaster Tools as seen on Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webmaster Tools, you can get messages directly from Google, see which keywords are sending traffic to your website, and diagnose any errors that Google has found.
Before we get into the bits and pieces of...
6 tags
SEO vs SEM
SEO vs SEM as seen on Hay un cúmulo de acrónimos en el mundo y en algunas ocasiones no es claro qué significan. Hoy abordaremos SEO (optimización de motores de búsqueda), y SEM (marketing para motores de búsqueda) para explicar las diferencias y pesar los costos y beneficios entre ambos.
Muchas gracias a las personas de Killer Infographics, que nos ayudaron a crear esto.
Haga clic en la imagen...
6 tags
Facebook Local Business Pages – A New Design
Facebook Local Business Pages – A New Design as seen on Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Facebook Nearby–Facebook’s local business search engine, which I covered in a previous article.
The changes are significant. In the image below, you can see the old format and the new format...
4 tags
SEO vs. SEM
SEO vs. SEM as seen on Entre SEO e SEM, qual oferece a melhor estratégia para aumentar a classificação do seu hotel nos sistemas de busca da internet? Aliás, o que significa exatamente SEO e SEM? Uma sigla significa Search Engine Optimization. A outra Search Engine Marketing. E os dois podem melhorar a visibilidade do site do hotel. Fizemos este infográfico para esclarecer quais as vantagens de...
4 tags
Customer Spotlight – All Dream Cottages & Kingfish...
Customer Spotlight – All Dream Cottages & Kingfish Inn as seen on
All Dream Cottages & Kingfish Inn live on the buuteeq DMS
Richard and Nanae Fralick are the owners of All Dream Cottages & Kingfish Inn in Orcas Island, WA. They have been using buuteeq’s cloud DMS since February 2013 and wanted to share the following about their experience so far.
Working with buuteeq.com is one of...
4 tags
Infografía: Mercado del Turismo en Chile
Infografía: Mercado del Turismo en Chile as seen on El turismo en Chile está en constante crecimiento, el año 2012 aumentó en un 13% la llegada de turistas extranjeros, mientras que América Latina sólo aumentó un 6% en el mismo período.
Conozca más del Mercado del Turismo en Chile en la siguiente infografía, que buuteeq ha creado para usted.
Infografía: Mercado del Turismo en Chile as seen on ...
6 tags
¿Qué significa optimización móvil hoy en día?
¿Qué significa optimización móvil hoy en día? as seen on En marzo de 2011, nuestro blog publicó un post admitiendo que la mayoría de los sitios web no estaban diseñados para entregar una buena experiencia de usuario en smartphones, además de describir lo que significaba en ese entonces el estar optimizados para dispositivos móviles.
El incremento en el uso de tablets ha dado como resultado un...
5 tags
My First Day at buuteeq
My First Day at buuteeq as seen on
Karen Salazar, buuteeq’s Happiness Manager, with new hire Cody Benally
buuteeq is growing quickly! What’s a first day at buuteeq like? Cody, the newest member of our Customer Success team, shares his story:
I walked in this morning for my first day at buuteeq and was greeted by Karen, whom I quickly discovered was the Happiness Manager! The energy in the office...
4 tags
buuteeq en Bogotá
buuteeq en Bogotá as seen on buuteeq estuvo presente en Bogotá para la 32 edición de la feria Vitrina Turística ANATO.
El Vicepresidente Internacional de la compañía, Bryan Estep, y el Gerente de Ventas de Latinoamérica, Leandro Basaez, fueron en representación de la empresa al evento, donde mostraron las últimas novedades relacionadas con el mundo del turismo. Ahí exhibieron los beneficios que...
4 tags
Conheça o Mercado de Turismo do Brasil
Conheça o Mercado de Turismo do Brasil as seen on Sede de grandes eventos como a Copa das Confederações e a Copa do Mundo, o Brasil espera receber 13,4 milhões de turistas estrangeiros entre 2013 e 2014. Além disso, cerca de 20.000 novos quartos de hotéis devem ser lançados no Rio de Janeiro até os Jogos Olímpicos de 2016. buuteeq fez este infográfico para mantê-lo informado sobre o mercado...
4 tags
Infografía: Mercado del Turismo en México
Infografía: Mercado del Turismo en México as seen on México se encuentra en el décimo lugar a nivel internacional en llegadas de turistas extranjeros, con 23.4 millones en el año 2011. Con esta infografía le ayudamos a conocer más de su mercado, para tomar mejores decisiones en su negocio.
Infografía: Mercado del Turismo en México as seen on
via buuteeq’s blog: http://bit.ly/11uYtC4
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Infografía buuteeq: Mercado del turismo en...
Infografía buuteeq: Mercado del turismo en Colombia as seen on Colombia ha ido aumentando progresivamente su cantidad de turistas, en los últimos años.
Conozca todos los datos relevantes de su industria del turismo, a través de la siguienyr
Infografía buuteeq: Mercado del turismo en Colombia as seen on
via buuteeq’s blog: http://bit.ly/11gWiB0
5 tags
How To: Optimize Your Website for Chinese...
How To: Optimize Your Website for Chinese Travelers as seen on
Chinese travelers are now the top international tourism spenders, shelling out a record $102 billion in 2012 on global tourism according to a new report by the United Nations World Tourism Organization (UNWTO).
Boosted by a rising currency, Chinese travelers spent 40 percent more than they did in 2011, surpassing both Germany and...
6 tags
Cinco Hotéis em Uma Semana
Cinco Hotéis em Uma Semana as seen on Cinco hotéis no Brasil tiveram seus sites lançados com a plataforma buuteeq na última semana. Agora eles têm uma página inteiramente pensada e estudada para gerar mais reservas diretas e aumentar a taxa de ocupação. “O site ficou muito bonito, elegante e funcional. Além disso, comercialmente está muito à frente do que tínhamos antes” disse Ari Campos Coelho,...
5 tags
Rich Article Builder
Rich Article Builder as seen on buuteeq is happy to announce an important enhancement to our article builder:
Video Transcript and Tutorial
buuteeq’s rich article editor gives you the freedom to express your hotel’s unique character any way you choose.
Existing buuteeq customers can migrate to the new editor module by module. Simply click the edit button, and save the module.
The rich article...
4 tags
The Near Future of Digital Marketing for Hotels
The Near Future of Digital Marketing for Hotels as seen on From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Boutique Hotel News, and you can read it here.
Today’s digital marketing for hotels is different than it was yesterday. It changes so fast that sometimes it is hard to adapt to new innovations.
Adapting is...
4 tags
buuteeq bans junk food!
buuteeq bans junk food! as seen on This post was written by Karen Salazar, buuteeq’s Happiness Manager.
Fresh fruit on the buuteeq ping pong table
buuteeq recently received an anonymous suggestion on TINYpulse, the powerful cloud-based software that allows companies to gauge employee happiness levels, recommending junk food be banned from the office. While the intentions behind the suggestion...
5 tags
MGM succeeds with early digital marketing
MGM succeeds with early digital marketing as seen on
MGM Ho Tram creates phenomenal online awareness through early digital marketing well before the official opening of its new resort.
MGM Ho Tram creates phenomenal online awareness through early digital
Summary
Nearly one year ahead of the actual hotel opening, buuteeq launched MGM Grand Ho Tram’s website and online presence, and in...
7 tags
SEO vs. SEM – An Infographic
SEO vs. SEM – An Infographic as seen on There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine optimization) and SEM (search engine marketing) to explain the differences and weigh the costs and benefits. Many thanks to the fine folks at Killer Infographics, who helped us produce it.
Click on the image for a larger view.
Share...
6 tags
Infografía: Mercado del Turismo en Colombia
Infografía: Mercado del Turismo en Colombia as seen on En Colombia, el número de turistas que visitan el país ha ido aumentando de forma progresiva en los últimos años.
Para ayudarle a estar más informado sobre que está pasando en la industria, hemos creado una infografía con los datos más relevantes de este mercado.
Infografía: Mercado del Turismo en Colombia as seen on
via buuteeq’s...
7 tags
Infografía: Mercado del Turismo en Perú
Infografía: Mercado del Turismo en Perú as seen on El mercado del Turismo en Perú es el de más rápido crecimiento de América del Sur.
Para ayudarle a estar más informado sobre que está pasando en la industria en este país, buuteeq ha creado una infografía con los datos más relevantes de este mercado.
Infografía: Mercado del Turismo en Perú as seen on
via buuteeq’s blog:...
3 tags
Prenotazioni last minute: solo una moda passeggera...
Prenotazioni last minute: solo una moda passeggera o una tendenza duratura? as seen on Negli ultimi anni si è detto spesso che le prenotazioni last minute sono in crescita, ma esistono poche informazioni su quanto realmente siano cresciute. La verità è che nessuna singola fonte ha accesso alle informazioni riguardanti le prenotazioni di ogni singolo hotel, pensione e B&B, per cui nessuno può...
3 tags
(not provided)
(not provided) as seen on Ah, (not provided). La mia parola chiave preferita tra tutte. Google dice che il 35% del nostro traffico e una buona porzione delle nostre iscrizioni online, provengono proprio da questa parola chiave! Come siamo finiti così in alto questa parola? Il mondo è pieno di misteri.
Beh, non realmente in questo caso. Molti di voi avranno probabilmente notato la dicitura (not...
9 tags
A força dos móveis
A força dos móveis as seen on
Mais uma pesquisa aponta quanto os aparelhos móveis são utilizados por viajantes para buscar informações turísticas e hotéis. Números divulgados pela Tealeaf Technology’s indicam que 25% dos turistas estadunidenses entre 35 e 44 anos recorreram a tablets para conseguir dados sobre seus destinos. Isso significa, em outras palavras, a importante cifra de 1 em...
7 tags
6 SEO Myths Hoteliers Still Believe
6 SEO Myths Hoteliers Still Believe as seen on From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Tnooz, and you can read it here.
Our customer success team here at buuteeq chats with hoteliers every day from different walks of life. Last week I took an informal survey and asked them what the top SEO questions they...
5 tags
A Hotelier’s Guide to Social Media
A Hotelier’s Guide to Social Media as seen on While hoteliers know the benefits of social media engagement, with limited time and resources it’s best to have a focused approach to your engagement choices. Trying to keep up with the latest social trends alone is overwhelming. Try to participate in every social network, and you’ll stretch yourself too thin.
In this guide, we’ll discuss the various...
3 tags
Un modo divertente per ottimizzare le parole...
Un modo divertente per ottimizzare le parole chiave as seen on Vi è mai interessato sapere esattamente cosa vede Google quando decide come
posizionare il vostro sito web? Bene, non lo saprete mai perchè non siete un computer.
Ma possiamo giocare con alcuni strumenti per farci un’idea di che cosa pensiamo Google
possa vedere e oggi ho giocherellato con Tagxedo, uno strumento divertente che crea...
